Creative concept
The Drink Factory
Where: London & FRANCE
What: Bar Termini, UnTITLED,
69 Colebrooke Row, BAR LUCIOLE, GAZELLE
Drink Factory was set up by drinks
visionary Tony Conigliaro, who
Conde Nast Traveller recently
named as ‘one of the people
changing the way we travel’ due to
his work and influence within the
drink industry.
We work with Tony across six bars
and restaurants in London and
France; Bar Termini, 69
Colebrooke Row,
Untitled, Luciole and Gazell, each
highly acclaimed and with very
different identities.
Every taste, sight and sound has
been carefully thought through and
music plays a major part in each
concept being realised; each site
using their musical soundtrack to
set the scene, add drama and
create atmosphere.
For intimate cocktail bar 69
Colebrooke Row we developed a
soundtrack to create 1950s Italian
Cafe film noir feel. Daltons’
untilted uses stark silver and grey
tones to keep the bar design
neutral, talking inspiration for Andy
Warhol’s Factory. We developed
playlists from this seminal era in
music to emphasise this feeling.
When building a soundtrack for
Tony we begin by understanding
his creative vision for the concept.
We play him music, hand-picking
tracks and building demo
playlists that are then listened in
the space, tweaking and refining
the music until exactly the
rightselection of tunes has been
found.
