{"id":223676,"date":"2018-07-10T12:38:19","date_gmt":"2018-07-10T11:38:19","guid":{"rendered":"http:\/\/8trackmusicsolutions.co.uk\/site\/?post_type=project&#038;p=223676"},"modified":"2024-05-25T21:51:45","modified_gmt":"2024-05-25T20:51:45","slug":"gailsbakery","status":"publish","type":"project","link":"https:\/\/8trackmusicsolutions.co.uk\/site\/project\/gailsbakery\/","title":{"rendered":"Gails Bread"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Portfolio Single Fullwidth Page Layout&#8221; module_class=&#8221;pegasus_slider_1&#8243; _builder_version=&#8221;4.5.6&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; custom_padding=&#8221;0px||153px|||&#8221; hover_enabled=&#8221;0&#8243; transparent_background=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; collapsed=&#8221;off&#8221; background_last_edited=&#8221;on|desktop&#8221; title_text=&#8221;Gails Bread &#8211; Case Study 8track Music&#8221; background_image=&#8221;https:\/\/8trackmusicsolutions.co.uk\/site\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-13-at-21.47.34.png&#8221; positioning=&#8221;none&#8221; custom_margin=&#8221;||-2px|||&#8221; min_height=&#8221;316px&#8221; background_position=&#8221;center_right&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Portfolio Single Fullwidth Page Layout&#8221; module_class=&#8221;pegasus_portfolio_single_fullwidth&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0px||18px|&#8221; custom_padding_tablet=&#8221;60px||0px|&#8221; custom_padding_phone=&#8221;&#8221; collapsed=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;Expanding your business \u2013 using music to help keep brand continuity when scaling up&#8221; admin_label=&#8221;Expanding your business \u2013 using music to help keep brand continuity when scaling up&#8221; _builder_version=&#8221;3.26.6&#8243; header_font=&#8221;Lato|||on|||||&#8221; header_text_color=&#8221;#fe506c&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;3px&#8221; body_font=&#8221;Lato||||||||&#8221; body_text_color=&#8221;#231f20&#8243; body_font_size=&#8221;50px&#8221; body_line_height=&#8221;3%&#8221; use_background_color=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_padding=&#8221;|||9px&#8221; body_font_size_tablet=&#8221;40&#8243; body_font_size_phone=&#8221;30&#8243; body_font_size_last_edited=&#8221;on|phone&#8221; custom_css_promo_description=&#8221;font-weight: 400;||margin-left: 0px;&#8221; custom_css_promo_title=&#8221;font-weight: 400;||margin-bottom: 0px;||margin-left: 2px;&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">GAIL&#8217;s Bakery<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Portfolio Single Fullwidth Page Layout&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|7px|9px|7px&#8221; custom_padding_tablet=&#8221;0px||60px|&#8221; custom_padding_phone=&#8221;0px||40px|&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;on&#8221; collapsed=&#8221;off&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_css_main_element=&#8221; margin-bottom: 0;&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Client: Name Suranme&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Lato||||||||&#8221; text_text_color=&#8221;#4d5666&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;3px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;173px&#8221; custom_padding=&#8221;4px|0px||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><strong>W<\/strong><strong>here?<\/strong><\/p>\n<p>40+ bakeries in<\/p>\n<p>and around London<\/p>\n<p class=\"\"><strong>What?\u00a0<\/strong><\/p>\n<p>Artisan neighbourhood<\/p>\n<p>bakeries &#8211; making bread,<\/p>\n<p>cakes and pastries, <span style=\"font-size: 16px;\">and <\/span><\/p>\n<p><span style=\"font-size: 16px;\">serving coffee and<\/span><\/p>\n<p>seasonal food.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;45px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Lorem ipsum dolor&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Lato||||||||&#8221; text_text_color=&#8221;#5d626b&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;3px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;300px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>GAILS&#8217;s Bakery story began<\/p>\n<p class=\"\">in 2005, when the first bakery<\/p>\n<p class=\"\">opened in Hampstead to make<\/p>\n<p class=\"\">world-class artisan bread<\/p>\n<p class=\"\">more widely available beyond London&#8217;s<\/p>\n<p class=\"\">top restaurants. They have kept the<\/p>\n<p class=\"\">same traditional baking methods<\/p>\n<p class=\"\">and natural ingredients while<\/p>\n<p>expanding to over 40 locations.<\/p>\n<p>Each Gail&#8217;s site has a distinct look to<\/p>\n<p>match its location.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">We used their core values<\/p>\n<p class=\"\">(traditional, natural, high quality)<\/p>\n<p class=\"\">to research, develop and build<\/p>\n<p class=\"\">a unique soundtrack and music library<\/p>\n<p class=\"\">that was on-brand and harmonious to<\/p>\n<p class=\"\">their vision.\u00a0By rolling this out across<\/p>\n<p class=\"\">each bakery and cafe GAIL&#8217;s are able to<\/p>\n<p class=\"\">ensure brand continuity with each site<\/p>\n<p>expansion. Whether lunching in GAIL&#8217;s<\/p>\n<p>Oxford or Kensington the music and<\/p>\n<p>ambience sounds and feels the same.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;45px|||&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Lorem ipsum dolor&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Lato||||||||&#8221; text_text_color=&#8221;#4e5468&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;3px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;300px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p class=\"\">We split the library into different<\/p>\n<p>playlists to serve the varied flow<\/p>\n<p>and tempo of early mornings,<\/p>\n<p>afternoon and seasons.<\/p>\n<p class=\"\">Throughout the year we keep their\u00a0<\/p>\n<p class=\"\">soundtrack relevant and fresh<\/p>\n<p class=\"\">with frequent updates.\u00a0\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">GAIL&#8217;s receive positive feedback about<\/p>\n<p class=\"\">their music and wanted customers<\/p>\n<p class=\"\">to be able to listen to their playlists<\/p>\n<p class=\"\">after they&#8217;d left the store.<\/p>\n<p class=\"\">To enable this we set GAIL&#8217;s up on<\/p>\n<p class=\"\">a streaming\u00a0 platform, building and<\/p>\n<p class=\"\">managing the playlists on their behalf.<\/p>\n<p class=\"\">Customers can now listen to GAIL&#8217;s<\/p>\n<p class=\"\">playlists on any device, wherever they are<\/p>\n<p>&#8211; further building\u00a0 loyalty and<\/p>\n<p>demonstrating &#8211;\u00a0 GAIL&#8217;s to be a modern<\/p>\n<p>and forward-thinking organisation.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#2d2b27&#8243; custom_padding=&#8221;55.7188px|0px|26px|0px&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_testimonial author=&#8221;Twitter User&#8221; admin_label=&#8221;Testimonial&#8221; _builder_version=&#8221;3.2&#8243; use_background_color=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;justified&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<h1>I&#8217;M SO GRATEFUL FOR THE COMFORT OF A GREAT CAFE, INTERNET, GOOD\u00a0<strong>MUSIC<\/strong>, &amp; NICE PEOPLE &#8230; THANK YOU\u00a0<a class=\"twitter-atreply pretty-link js-nav\" dir=\"ltr\" href=\"https:\/\/twitter.com\/GAILsBakery\" data-mentioned-user-id=\"266544842\"><s>@<\/s><b><strong>GAILSBAKERY<\/strong><\/b><\/a><\/h1>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; background_image=&#8221;https:\/\/8trackmusicsolutions.co.uk\/site\/wp-content\/uploads\/2018\/09\/lighterman-2.jpg&#8221; parallax=&#8221;on&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;on&#8221; padding_mobile=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; header_font=&#8221;Raleway Light||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;46px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; filter_brightness=&#8221;88%&#8221; filter_contrast=&#8221;101%&#8221; header_text_shadow_style=&#8221;preset2&#8243; header_text_shadow_color=&#8221;rgba(0,0,0,0.55)&#8221;]<\/p>\n<h1>\u00a0<\/h1>\n<h1 style=\"text-align: center;\">Case Studies<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; 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admin_label=&#8221;Portfolio Single Fullwidth Page Layout&#8221; module_class=&#8221;pegasus_slider_1&#8243; _builder_version=&#8221;4.5.6&#8243; background_color=&#8221;rgba(255,255,255,0)&#8221; custom_padding=&#8221;0px||153px|||&#8221; hover_enabled=&#8221;0&#8243; transparent_background=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; collapsed=&#8221;off&#8221; background_last_edited=&#8221;on|desktop&#8221; title_text=&#8221;Gails Bread &#8211; Case Study 8track Music&#8221; background_image=&#8221;https:\/\/8trackmusicsolutions.co.uk\/site\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-13-at-21.47.34.png&#8221; positioning=&#8221;none&#8221; custom_margin=&#8221;||-2px|||&#8221; min_height=&#8221;316px&#8221; background_position=&#8221;center_right&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Portfolio Single Fullwidth Page Layout&#8221; 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