Hotel style
Radisson Blu
Edwardian
Client: Radisson Blu
Edwardian
Location: UK
Edwardian are a collection of individual
hotels ranging from bijou boutique to large-
scale luxury. They include the iconic
flagship May Fair hotel, fashionable Covent
Garden, the business district of Canary
Wharf and a grand Manchester hotel. The
contemporary design and service aims to
provide guests with an experience that
both relaxes and stimulates while offering
unpretentious luxury.
Understanding these values helped us to
build tailored music playlists and libraries
designed to engage, attract and retain their
target demographic while creating a guest
experience which supports the vision
behind the brand. Looking at each site
location, styling and demographic, we built
individual playlists for each hotel and
distinct areas; concept restaurants and
bars, spas and treatment rooms, gym, lobby
areas and corridors.
Mayfair, with concepts bar The May Fair
Bar and May Fair Restaurants destinations
in their own right. We built an upbeat,
vibrant music soundtrack creating a unique
atmosphere for their world-class location
and cosmopolitan, well-traveled crowd.
We knew Radisson Blu Edwardian wanted
guests to step from busy, bustling
streets into the hotel and
immediately feel a sense of comfort and
calm. This was our main focus a when
researching and developing music for the
lobby areas and corridors. Creating the right
soundtrack helped achieve this, transporting
guests into a world of relaxed, comfortable
luxury.
