Gails Bread

Gails Bread

Bakery Beats

 

GAIL’s Bread

Where? 38 bakeries in

and around London

What? 

Artisan neighborhood

bakeries – making bread,

cakes and pastries, and

serving coffee and

seasonal food.

When researching and developing

a music policy for GAIL’s

we loved how each bakery had

a distinct neighbourhood look,

while  passion for natural

ingredients and traditional baking

methods stayed true across each

site.

 

We used these core values to

build a music library, which was

unique to GAIL’s, helping

them create brand continuity,

and build on it with each site

expansion. So whether lunching in

Oxford or Kensington the music

and atmosphere would sound and

feel the same.

 

We split the library into different playlists

to serve early mornings, afternoons and

seasons, keeping it fresh with relevant

updates throughout the year.

 

 

 

As part of their business strategy

GAIL’s decided to share their

music playlists with their

customers, enabling them to take

the GAIL’s sound ( and brand)

home with them.

 

To make this happen we set up a

streaming platform, building

and managing the playlists on their

behalf.

Customers now listen to GAIL’s

playlists on  their smartphones

or devices,  building

further brand loyalty and showing

GAIL’s to be modern and engaging.

 

I’M SO GRATEFUL FOR THE COMFORT OF A GREAT CAFE, INTERNET, GOOD MUSIC, & NICE PEOPLE … THANK YOU 

Twitter User