Where To Eat?
Make music part of your business strategy
SPOILT FOR CHOICE
We’ve never been more spoilt for choice or known so much about where we are eating – via food blogs, the internet, restaurants list in the media. We can choose fine dining, street food, world cuisine, gastropubs. As a restauranteur, these are exciting times, however, with so much scrutiny and in an increasingly competitive market, how do you ensure that every aspect is considered to engage diners and add positively to the overall dining experience?
HOW MUSIC HELPS
Your music soundtrack helps. Numerous studies have shown links between food and music. Music can improve the taste of food, the right music makes us order more food and drink and stay for longer. Studies have shown that an excellent dish tastes better when accompanied by complementary music. Simply, music changes the perception of the dining experience – and relaxed, contented customers spend more and are more likely to return. Day to day, good music also helps keep your team energised and happy.
MAKE A STATEMENT
Successful restaurants use music in different ways to make a statement about who they are. Sushi Atelier uses 8track Music playlists as a background to complement their food and create atmosphere. In a recent review of Sushi Atelier, restaurant critic Jay Rayner wrote
positively about the music as part of his enjoyment of the overall experience: “At Sushi Atelier (the music is) something lyrical involving pianos that sounds like the sea coming in and going out again” Restaurant Hai Cenato chose a 90’s hip-hop soundtrack, adding energy, tempo and making a statement which led critic Gace Dent to make music the headline in her review “Music All bangers, No Clangers, Much Like The Food ” So the deliberate impactful soundtrack had the desired effect.
HOW WE CAN HELP
At 8track Music we understand the flow of a restaurant, and how different times require a different tempo or sound – breakfast, the calm before the lunchtime rush, afternoon tea or dinner. We understand how a Monday lunch service will feel compared to a full-on Saturday night. We work with many different types of restaurants in London, across the UK Europe and globally – iconic Michelin starred restaurants, award-winning contemporary classics, street food trucks who have just made the transition to a fixed site and neighbourhood restaurants, both independent and groups.
We’ll help you consider what you want your music to say about you and how to use it best to enhance your atmosphere, proving a decisive music strategy for your brand, while creating and maintaining a music soundtrack, that embodies your vision and brings your restaurants to life.
Tops Tips For Restaurants
Think about the overall direction and effect of your playlists – we all love music and have our own personal taste, but a great playlist is about what makes the whole restaurant experience works, maintaining a vibe and keeping interest, as well as having personality.
Make sure you have enough music to avoid repetition, and to keep your customers and staff engaged and comfortable.
Make sure your music is harmonious with your vision.
Make sure your speaker and sound set up works for your space – music flowing to all areas. Have good sound, not just loud sound.
8track Music always creates perfect playlists for our bars and restaurants, matching each concept beautifully, and with total flexibilty”Stephan Venter
What makes Us Different?
We’re very proud of the restaurants and people we work with, and how we help them use music, legally and simply, to engage with their customers, retain them, and play a part in building their restaurant personality.
We understand restaurants need to be absolutely cost-conscious, in full control of the music played and want a personal service and we promise all of those things.
Ready to talk music? We can build a free music demo for you to try out in your restaurant: