CREATING AN AUTHENTIC GUEST EXPERIENCE
CHOOSING A SOUNDTRACK
There are many factors to consider when deciding on the soundtrack for a hotel. There’s the style of the hotel; modern or retro? Is the design subdued or stand-out? The location; are you beachside or hip European city? Who are your customer base, and how can music help enhance their stay?
ENGAGING YOUR GUESTS
Guests often stay at hotels for a number of days so having the right music playing is hugely important. Many hotels attract a varied demographic, so how do you play music and create an ambience that appeals to everybody? Music has become an increasingly important part of a hotel’s business strategy, with traditional global hotel chains using music to create an immediate impression, stay interesting and to attract a younger demographic.
Within the hotel, there are the different zones to consider; the lobby, lounge bars and restaurants, poolside, gym, spa and meeting and conference rooms. The music should flow, and make sense, within each area and when moving around the hotel. Different times of the day require different tempos and volume, early breakfast to afternoon tea, aperitif hour too late night cocktails – the music playing within these separate zones need to complement each other, whilst enhancing the specific area’s environment.
At 8track Music, we work with many hotel types, from global brands to boutique hotels, across the world. There is no one-size fits all solution, which is why we always work closely with each hotel client, assessing what they want to achieve, before creating unique music libraries
Tops Tips For HOTELS
Think about the overall direction and effect of your playlists – we all love music and have our own personal taste, but a great playlist is about what makes the whole hotel experience works, seamlessly.
Make sure you have enough music to avoid repetition, to keep both guests and staff engaged and happy.
Consider the different areas of the hotel, and what you’re trying to achieve in each space; to create comfort and calm or to build energy and vibrancy.
Make sure your speaker and sound set up works for your space – music flowing each area of different area of the hotel.
We use 8track Music to bring our design concepts to life, like our iconic cocktail bar ‘Uncle Seymours’ Parlour’, based on an imagined eccentric Britsh Great- Uncle!Zetter Townhouse
What makes Us Different?
We’re very proud of the hotels and people we work with, and how we help them use music, legally and simply, to engage with their customers, retain them, and play a part in building their hotels personality. These include Radisson Edwardian Blu, Hilton Curio Collection, Four Seasons, The Entourage Group, GCH Hotel Group, Coworth Park, My Hotels, Zetter Townhouse, and many more.
We understand hotels need to be in full control of the music played, need robust and trusted technology and require a personal, efficient service – and we promise all of those things.
Ready to talk music? We will build a free music demo for you to try out in any area of your hotel: